When Mercedes-Benz invented the car, it was about one thing: going from A to B. Today, the car has changed completely. With modern features and intelligent software, it transforms into something more: a comfort zone, an office, a safe space, a cinema, and much... more.
Matthew Macfadyen, who (absolutely coincidentally, of course) also happens to be the new CEO of Waystar Royco, and his sidekick Roger Federer take you on a journey to demonstrate how a modern Mercedes-Benz redefines the very idea of a car in the most classy way.
Client
Mercedes-Benz
Agency
antoni / team x
Director
Nina Holmgren
Production
ANORAK
Year
2024
More than a car
No items found.
more info
The umbrella of More than a car served perfectly as a global, full-funnel campaign that left no touchpoint untouched. From digital carousels to out-of-home to real-world activations – every idea celebrated how a Mercedes-Benz can be so much more than a vehicle today.
