A star is not born. It’s made. Through many different steps of true dedication that people don’t know about. So we told them with a major campaign that also introduced a new global platform: Because it's Mercedes-Benz. Because that’s reason enough to go the extra mile.
Client
Mercedes-Benz
Agency
antoni / team x
Director
Haw-Lin and Arnow Bresson
Production
Iconoclast
Year
2024
Because it’s Mercedes-Benz
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Five campaigns in one. Each of them highlighting a different aspect of what makes a Mercedes-Benz a Mercedes-Benz. Each created as a brand and product campaign, providing full flexibility for every market.
