Early 2022. The buzz around the metaverse was huge.
And while people were thinking about buying virtual land, we were thinking about their mental health. So we brought someone very special back from the dead, put some free tickets to Vienna in his pocket and sent him straight to the digital universe: Dr. Sigmund Freud.

Client: Vienna Tourism
Agency: Jung von Matt
CD: Michael Morgenbesser
Character: Metaverse World Builders

One of Ad Age's "Top 5 creative campaigns you need to know about now".