I started working as a Writer and Illustrator for first clients at the age of sixteen. Right after school with a strong focus on language I went to the University of Applied Arts in Vienna for a master's degree, studying design, writing and film as well as brand strategy and psychology, while realizing projects at Jung von Matt as an Art Director and Copywriter. 

Currently, I'm working globally as a Creative Director for Mercedes-Benz at antoni in Berlin.

The work I helped shaping was recognized within the industry by The One Show, New York Festivals, Ad Age, Adweek, Art Directors Club Germany and Europe, Cannes, Effie, Creative Club Austria and others. But even more importantly, by people who normally don't care about advertising at all on and from every Meta platform, 9GAG, Twitter (X), Buzzfeed, Zeit Online, good old TV and even older radio, various design and film magazines, Reddit, Politico, Futurezone, Decentraland, Die Presse, YouTube, The Daily Mail, La Repubblica, Yahoo!, F.A.Z. and a lot more.

​I like the ambivalent, the surprising, the indecent.


Get in touch here.