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This is a collection of visual short stories behind the star. Every story highlights another aspect of Mercedes-Benz, underlining the dedication that makes each vehicle worthy of the iconic emblem and giving one simple reason to always go the extra mile — Because it’s Mercedes-Benz.
Client: Mercedes-Benz
Agency: antoni
Director: Haw-lin Services & Arnaud Bresson
Production: Iconoclast
Chapter I: Testing in Extremes.
Chapter II: Developing Dopamine.
Chapter III: Learning from You.
Chapter IV: Pioneering Crashes.
Chapter V: Engineering Everything.
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