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This is a collection of visual short stories behind the star. Every story highlights another aspect of Mercedes-Benz, underlining the dedication that makes each vehicle worthy of the iconic emblem and giving one simple reason to always go the extra mile — Because it’s Mercedes-Benz.
 

Client: Mercedes-Benz
Agency: antoni 
Director: Haw-lin Services & Arnaud Bresson
Production: Iconoclast

Chapter I: Testing in Extremes.
 

Chapter II: Developing Dopamine.
 

Chapter III: Learning from You.
 

Chapter IV: Pioneering Crashes.
 

Chapter V: Engineering Everything.
 

© 2024 Franziska Brunner and the respective partners.

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